Uluslararası Sanat ve Sanat Eğitimi Dergisi

THE IMPORTANCE OF FONT TYPE USED IN TYPOGRAPHIC DESIGN


The writing, which is so important that is began and closed the prehistoric eras, has undergone considerable changes until today. Writing, which has such a great importance in history, has the quality to be studied as a separate branch of graphic design by turning into typography in the history of art. It would not be wrong to say that typography, font, font size, color and space is created by discovery of writing. Typography can also be defined as a visual and image created with text. The importance of typographic design is the choice of the font type suitable for the subject. If a professional bank is used in a typeface on a poster, with the font used in a typography on a horror movie poster, it will not make an accurate impression on the audience. The aim of the study is to emphasize the importance of typography used in a design area with exemplary designs and create a guide for typographic designers and students who turn to typography. As a method in this study; Literature search was conducted including books thesis articles and online contents. Briefly mentioning the history of typography and the importance of the font, sample fonts will be categorized according to the topics and evaluated through typographic example designs. Consequently, it was concluded that the choice of typefaces to be used on the design area is very important in terms of reaching the right audience and expressing the message in a meaningful way.


Keywords


Typography, Graphic Design, Font, Typeface.

Author : Refik Yalur
Number of pages: 42-60
DOI: http://dx.doi.org/10.29228/jiajournal.42032
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Uluslararası Sanat ve Sanat Eğitimi Dergisi
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